The Myst Hotel
Brand Identity, Stationery, Signage, Interactive Brochure
Creating a brand identity and marketing collateral for a new premium boutique hotel brand that captures the lush essence of Saigon's soul.
Developed by Silverland, The Myst Hotel is a refreshingly unique expression of Saigon culture, of its traditional alleyways, its houses, and its people. Distinct in tone and unmatched in service, The Myst brings the city’s familiar traditions and simple charms to life. Where comfort is both peaceful and personalized, where local heritage blends with bold design to create a new, uniquely refined experience.
The logo uniquely expresses the alluring mystery of this brand. A section of the letter ‘Y’ is hidden, creating an eye-catching effect and generating curiosity. The focus on the letter ‘Y’ is due to since its appearance similar to a fork in the road, something commonly found in the nostalgic alleyways (hẻm’s) of Saigon.
Inspired by a traditional Vietnamese roof (mái ngói), the pattern has been created to increase the aesthetic and can be used as a background or an additional element in both print and digital applications.
Credit: QUO Global